The "Terrario del Parque del Este" is an institution specialized in the exhibition and conservation of reptiles, amphibians and invertebrates. It is located in the biggest urban park in Venezuela in Central Caracas, with and attendance of two million visitors a year.

As a consultant I came on to focus the message and sharpen the image of the institution. I created a marketing campaign based on branding development, building identification, park signs, a website and e-mail blasts. I helped widen the reach of the institution by creating educational programs supported by online content.